What is a Pixel?
The pixel (a word invented from "picture element") is the basic unit of programmable color on a computer display or in a computer image. Think of it as a logical - rather than a physical - unit. The physical size of a pixel depends on how you've set the resolution for the display screen. If you've set the display to its maximum resolution, the physical size of a pixel will equal the physical size of the dot pitch (let's just call it the dot size) of the display. If, however, you've set the resolution to something less than the maximum resolution, a pixel will be larger than the physical size of the screen's dot (that is, a pixel will use more than one dot).

What is Dot Pitch or Pixel Pitch?
The dot pitch specification for a display monitor tells you how sharp the displayed image can be. The dot pitch is measured in millimeters (mm) and a smaller number means a sharper image. In desk top monitors, common dot pitches are .31mm, .28mm, .27mm, .26mm, and .25mm. Personal computer users will usually want a .28mm or finer. Some large monitors for presentation use may have a larger dot pitch (.48mm, for example). Think of the dot specified by the dot pitch as the smallest physical visual component on the display. A pixel is the smallest programmable visual element and maps to the dot if the display is set to its highest resolution. When set to lower resolutions, a pixel encompasses multiple dots.

What is a NIT?
A NIT is a measurement of light in candelas per meter square (Cd/m2)
For an LCD monitor it is brightness out of the front panel of the display. A NIT is a good basic reference when comparing brightness from monitor to monitor. Most desktop LCD's or Notebook LCD's have a brightness of 200 to 250 Nits. These standard LCD's are not readable in direct or even indirect sunlight as they become washed out.

How do I know how many NIT's I require for my application?
Applications will vary depending on the location of the LCD and how much ambient light is available that could cause the display to become washed out or unreadable. As a rule of thumb; notebooks and desktop LCD's which are generally used in office light conditions are in the 200-250 nit range. For indoor use with uncontrolled or indirect sunlight it is recommended that a display of 500 - 900 nits be used. If the application is outdoors or in direct sunlight then at least 1000 nits and up should be considered.

What is considered a true sunlight readable or outdoor readable LCD?
First, the display screen on a sunlight readable/outdoor readable LCD should be bright enough so that the display is visible in direct or strong sunlight. Second, the display contrast ratio must be maintained at 5 to 1 or higher.

Although a display with less than 500 nits screen brightness and a mere 2 to 1 contrast ratio can be read in outdoor environments, the quality of the display will be dreadfully poor and not get the desired information across effectivley. A true sunlight readable display is normally considered to be an LCD with at least 1000 nits of screen brightness and a contrast ratio greater than 5 to 1. In outdoor environments under the shade, such a display can provide an excellent image quality.

What is Luminance?
Luminance is the scientific term for "Photopic Brightness" which specifies the visual brightness of an object. In layman's terms, it is commonly referred to as "brightness". Luminance is specified in candelas per square meter (Cd/m2) or nits. In the US, the British unit Foot-lamberts (fL) is also frequently used. To convert from fL to nits, multiply the number in fL by 3.426 (i.e. 1 fL = 3.426 nits).

Luminance is an influential factor of perceived picture quality in an LCD. The importance of luminance is enhanced by the fact that humans will react more positively to a brightly illuminated screen. In indoor environments, a standard active-matrix LCD with a screen luminance of around 250 nits will look good. In the same scenario an LCD with a luminance of 1,000 nits or more will look utterly captivating.